How I Got on the ground floor of Omi’s #1 billboard hit

Hello everyone! My name is Tim Cash. I am a music video director specializing in ultra-low-budget music videos.

On the set of FIREWORKS music video shoot

In the summer of 2012 I was contacted by Omi’s management to produce 2 music videos for Omi (Cheerleader & Standing On All Threes) which would be his debut into the world of music and would bring him into the spotlight for the VERY first time….on a small scale at first that is..

I can still remember getting off the the phone with the Jamaican label and thinking “why would this crew of Jamaicans ever want to come to the middle of nowhere (Bend Oregon) to shoot a music video”. I guess I’ll take a little credit for that as my business was booming making reggae music videos up and down the west coast at the time. Less that a week later they were here with very little time to prep.

The evening before the big CHEERLEADER shoot I lost my location which was a closed down bank that was to set the stage for the entire video. We had a possible second bank which I told everyone to meet at early in the AM. I stood in a parking lot with 20 extras,several actors,crew,makeup and of course a Jamaican record label. All I could think was…this is a shit show and I was SO embarrassed. Everything had fall apart. the big concept I was trying to create seemed not even an option. In order to start getting some shots in the can we headed out in the middle of the day(worst lighting) to shoot our driving scenes while one of my grips CHRIS KAS desperately tried to find another location for our bank robbery.

I hired several crew and before this shoot I was pretty used to working on my own. A large crew and heavy equipment slowed down the production and left me stuck mostly getting the car shots from an expensive gimbal the RED was attached to. it made for great smooth shots but created the same look from all its shots….LAME! I’m a big fan of getting everything from every angle and this gave us 1. and was slow to move on and off of. but hey…atleast we were getting some shots in the can.

Quickly we ran to a pet store parking lot to meet the owner of the white classic car and decided to post up and do a quick 1 take singing shot which ended up being the singing shot thats throughout the original video in front of the beamer with the girl on the hood. (normally I get tons of singing shots in several locations. this one take was the only take I had through the entire song. All the other singing shots were just quick one-offs.

Right around this time I got a text from Chris Kas that the Oxford Hotel in downtown Bend said yes to us shooting in the lobby and trying to create a bank scene. not sure they had any idea of the amount of people we would bring in. and pretty sure they were not stoked…in fact we had less than an hour to get the shots in the lobby before they pretty much threw us out.. I’m sure they are stoked at this point!

Here is the original Cheerleader music video from 2012
Omi Cheerleader (original 2012) official music video

In early 2014 I was hired to re-edit the original to match this remix by Ricky Blaze

Omi Cheerleader “Ricky Blaze remix video edit”

The Felix Jaehn remix ended up getting put ontop of the Ricky Blaze music video resulting in an Aweful version that matches the tempo of the song in no way whats so EVER! and now has over 170 million views….YIKES!!!

Omi Cheerleader Felix Jaehn version

The day before we shot cheerleader we shot this music video which was my favorite of the two..

Six months would go by before I heard from Omi’s team again. This time in January of 2013 they flew to Bend for 2 more music videos. Fireworks was shot exclusively at the FFE STUDIO just outside of Bend Oregon indoors when the temps outside dropped in the negatives…

Omi FIREWORKS music video

About those cold temps…for “Take it Easy” we brought Omi out into the wilderness in -20 degrees to shoot this epic tale of fantasy and vision to find fallen rock climber in the snowy mountains..


Now that he’s famous its pretty cool that I have him serenading my wife YUVIA STORM “Oh I think that Tim’s found himself a Cheerleader” at 00:46

In the end it was a blessing to get the chance to concept and produce 4 music videos for the then “not a star” Omi. He was humble and nice and a pleasure to be around! lets hope the fame doesn’t change any of that….

Inside the FFE STUDIO. Shooting scenes for FIREWORKS
SUPER-COLD January day in the Cascades outside of Bend Oregon w/ Omi
Bend Bulletin newspaper headline.